As seen in Financial Times

For those of you (like myself) that don’t closely follow the world’s top financial newspapers, the easiest description of the Financial Times is that it’s a British Wall Street Journal.  It’s one of the best newspapers of it’s type in the world.  For that reason I was very pleased to be interviewed by one of their writers a few weeks ago about my favorite topic and even more pleased that they published the article complete with a link to our humble little blog

You can read the full article at the link below.  It’s behind a “paywall” but you can get free temporary access by completing a short form.

Here’s a short excerpt:

Oct 10, 2012
The art of good bartering
By Alicia Clegg

With his twins about to start middle school, Brian Petro, owner of Bright Productions, a Californ­ian web development business, faced a dilemma: how to pay for their education without draining the family finances. His solution? Barter.

A month or so on, he says, his sons are doing fine. The school is happy too. In lieu of fees, Mr Petro is redes­igning its website and has procured $1,000 worth of art materials for the school by bartering his services with a local store: “Bartering allows us to go on vacation, maintain our cars better and educate our kids privately.”

Mr Petro, who has a blog,, is not a lone enthusiast. Businesses have always bartered, of­ten as a way of overcoming liquidity problems or bypassing currency re­strictions. But according to the International Reciprocal Trade Association, a US-based body, the recession has encouraged more companies to offset the effects of shrinking order books and tight access to credit by putting excess capacity to use…

Please use the link above to continue reading the article.

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