Sales is a numbers game. The more people you talk to, the more sales you will make. One of the most primary rules of sales success is to get in front of as many people as possible. With that in mind I’d like to point out that barter gets you in front of more people. Additionally you can never tell where relationships will go so even if the particular barter deal that you were pursuing falls through, another one or even a cash one may end up proceeding from that relationship. Here’s a case-in-point for me:
Recently there was a change in ownership at a custom butcher shop near me. I’m always looking to barter for good meat so I tracked down the owner and offered to build him a website in exchange for credit at his shop. He thought it was an interesting offer and decided to discuss it with his business partner. While that was being discussed he mentioned that he has another much larger business that also is in need of a website. Within a couple weeks I had a good sized cash contract with him for that business. The butcher shop is still being discussed so that may happen too, but what I’m excited about is the cash job. I NEVER would have gotten this job if it wasn’t for a call that I would not have made if it were not for barter.
I’d love to hear more stories like this. Please post yours back by clicking on the “conversation” link below.