Review: Smarter Companies Barter

Hopefully this is the first of many books to come that I will review on the topic of barter.  I heard about this book through a fellow barter fanatic who recommended it to me.  It was written by Bill Meacham of BancMarc who is a 30 year veteran in the industry.  I traded some emails and phone calls with Bill and he proved to be a wealth of information about all things barter and generously offered to send me a copy of his book for review.

Smarter Companies Barter is an 80 page self published book that is a quick read even for speed-challenged readers like myself.  What it lacks in polish it more than makes up for in passion.  The book explains the value of a modern barter exchange to the uninitiated, really hammers on the importance of ethics for all parties involved in barter and does a good job reminding folks that run barter exchanges of how to run a tight ship.  A recurring theme in the book is the importance of member education.  One potential use for the book is for exchanges to give it to new members as part of an educational program.

I have to admit that the book did lead me to question one of my own trading practices (more on that later).  It’s an unusual book that motivates me to make changes in my own life so I have to give this book my recommendation.

If you want to buy a copy of Smarter Companies Barter it is available at  Ironically it is not available on barter at the time of my publishing this article.  I would also like to note that the author has mentioned the idea of sponsoring this blog.  That possibility has not influenced my review in any way, but I’m afraid you’ll need to take my word for it.

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